When it comes to business, social media plays a key role in helping to raise brand awareness, advertise your services, generate interest and build a loyal fan base. But it’s no good, just posting anything and everything in the hope that your desired audience will just automatically want to follow you. You need to create a platform that is aesthetically pleasing, informative and above all else triggers the desire for your audience to want to engage with your brand.
One of the most influential and popular social platforms that many businesses around the world are getting on board with is Instagram. It’s a great platform for you to be able to sell your brand whilst creating a presence that your audience resonates with and helps to market your business through the power of social media.
In light of this, we’ve put together 4 of our top tips and tricks of how you can create the perfect Instagram feed to help market your business and maximise growth.
Choose a Theme
This is the ultimate key to a successful Instagram feed and social following. You will notice that the highly engaged Instagram profiles will have a running colour scheme throughout, this is because having a consistent feed that fits with the brand image can really tie it all together, and of course, is highly aesthetically pleasing to the eye.
Stick to the Same Filter
To help keep your Instagram concise it is extremely important to stick to the same few filters, this compliments the idea of having a reoccurring theme and also saves a lot of time when it comes to editing the images you are looking to post. Apps such as VSCO Cam, Colourtone and A Colour Story all offer a wide range of beautiful filters to choose from, making your life that little bit easier.
Schedule Schedule Schedule
Businesses often face their biggest competitors on Instagram, meaning you need to be on the ball with your posting game! Ensuring that you post at least once or twice a day at peak times when your audience is more prominently active is so important for keeping your followers engaged and constantly making sure your brand name stays relevant and at the top of your audience’s feed for maximized impact. Another important thing to remember here is you’re your competitors will also be savvy to this and be posting at peak times to. So, in order to avoid them taking over the feed and the attention away from you, consider posting at peak times but a couple of minutes outside of this – so for example 16.02, 19.03, 12.01 and 07.31. This will mean that your posts are more likely to appear above those of your competitors and giving you a better advantage to get in front of your audience.
Scheduling software tools such as Schedugram will save your life when it comes to this, you can plan the way your posts are going to look on the feed, when they go out and also tag products too. What more could you want?
Only Post Photos that are Relevant to the Brand
Relevancy is the key to a successful Instagram feed. It is extremely beneficial to post a mixture of lifestyle and product images to add variation. Although, be mindful that irrelevant lifestyle images can leave followers feeling confused, and can often distract them from the brands initial offering. Any image that relates to your brand and service is a good image, for example, as we focus on eyelash extensions here at Best Lashes Professional, adding relevant photos of lashes, beauty care and tools would benefit our brand presence, but be careful not to go too crazy and forget why you are actually posting the image in the first place.
These 4 tips & tricks are quick and easy to follow, but can make a huge difference to the way in which your brand and serviced are represented on Instagram. Have fun with your feed and don’t forget to check our feed out too: @bestlashespro
